People have written me proverb that they are afraid to write. Well, guess what? Most many people are afraid to write. They say - no one would be interested in what they have to say.

Let me ask you this: Do you have a wife or husband, a girl friend or boy friend? Well, they must have been interested in what you have to say or they wouldnt want to be around you.

Sure, there are everybody who are not interested in what you have to say, but there are always others who do want to hear what you have to say. They do want to know you, be friends with you.

Know why? Because these people are like you. Your kind of people. Thats called your niche. People who are like you, think the way you do. Laugh at the identical jokes. Like the identical food and lifestyle.

So if you want to write an article, as in a news letter or ezine, be yourself. Do not try to put on airs or be artificial. Just be you.

As I said before, some will like you and like what you say - others wont. But the ones that like you and like what you have to say will flock around you and want more of you. The ones that do not - well, tough, you can not please every one . So dont even try.

Just be you and let it all hang out. You will find your niche.

This is the most important secret of Internet branding. Find your niche - your kind of everybody. Treat them right. Always go the excess mile for them and from there on its a piece of cake.

Try it. Just sit down and think of a friend. Write them a letter about what you found to be a sizeably effective deal on the Net. Be honest - and guess what, youve just written your first article.

This is the way you recommend a merchandise that you are an affiliate for. Just write a letter to a friend telling what you like about it. How it benefited you, and how it will benefit them. Thats all there is to it.

Your first few tries might be a little rough, but keep on writing another and another. Practice makes perfect.

You are not trying to write the next grand American novel. Youre just telling about an acquired skill . Just telling a friend.

Think of it this way: If you went to a store and found something you and your friend had been looking for, and it was a nice deal, you couldnt wait to get a hold of them and tell them about it. You would be excited, enthusiastic and tell them to get right down there and get one - and they would thank you and appreciate you telling them.

Its no different here. Just tell it like it is, in your own words, let you show through. You may do it and it will work. I guarantee it, as your friend.

--May you always walk in sunshine,

--Hal Archer