Baseball dazzling Reggie Jackson, who fairly often got more
publicity than he wanted, once said, "The media are
like birds on a wire. When one flies, they all fly."
Everyone in the media monitors every body else, because
NO ONE desire to miss anything or leave the impression
theyre falling behind current events.
You can utilize that competitive spirit to contruct
a free of cost
publicity machine for yourself. Especially on radio.
How to get attention the first instant requires a whole
separate article (I have one on our internet page
), but
heres what you do to get producers and talk show hosts
to love you--and to invite you back often.
