Dr. Laura, A Beat Up Old Volkswagen, And The History Of
Spaghetti...or
How To .
By George McKenzie
Baseball grand Reggie Jackson, who commonly got more publicity than
he wanted, once said, "The media are like birds on a wire. When
one flies, they all fly."
Everyone in the media monitors every one
else, because
NO ONE target
to miss anything or leave the impression theyre
falling behind current events.
You can use that competitive spirit to contruct
a free publicity
machine for yourself. Especially on radio.
How to get attention the first time requires a whole separate
article (I have one on our internet page
), but heres what you do to
get producers and talk show hosts to love you--and to invite you
back often.
