An Introduction to Viral Marketing
By Silke Stahl

Intro to Viral Marketing

Viral Marketing is the hot topic at the moment, but many dont really understand what the term means. As this is an internet based business, and therefore Internet Marketing, we need to look at it in internet terms.

You know when someone sends you a joke on electronic mail and its a nice one you want to pass it on. From your mailbox you open your list of friends names and post the joke on to every body you understand , or everyone on your joke list, a list of many people you pass jokes on to.

Next time you do this, have a scroll down the email to see the list of people it has come from at the head of each mailing. Each person who sent the joke on will have sent it to every one on their joke list. You will see quite a few names youll recognize, some of who will be on your own list.

This is Viral the joke has been passed on like a virus from human to person. Everyone they come in contact with has passed it on to every body else they know.

The trick with viral branding is to duplicate that process with your products and the business opportunity itself pass your stores web page URL on to every one who cleans their house or takes nutritional supplements, or who might, and get them to do the same with every one they know.

Also, a lot of people who initial using the products are going to want to get the products at wholesale. So they want their own store. So they sign up under you! And you get the commission not only on what they buy, but on anything all the people they understand buy from them, and for anyone who signs up under them, who will be in your second line!

So, just as you send a joke you get to your joke list, you absolutely need to get the biz opp to anyone who has a biz opp list. Congratulations, you have just been introduced to Listbuilding!

Marketing tools

Why use branding tools? A lot of all the people on the Net arent looking to join a code , they are already in one. It doesnt matter that ours is better than theirs, if they never look at the opp and consider it, they aint gonna signup.

What we can give them however is a defined way to market what they are already selling. So we offer them our selling tools. In doing so, they join our downline for that script, and so does anyone else they sign up. This gives us selling methods to get our biz opp out to people who DO want to see it!

Listbuilding

Remember the analogy earlier about the joke list? What you have there is a list of everybody you send jokes to. How did you build that list? Your list of friends who you send jokes to. How did you get on the list of someone else, the human who sent you the joke?

What you positive need to make for your biz opp is what is known as an opt in list. This is a list of all the people who have chosen to join your list to receive understanding from you.

Building a list is vital for many reasons.

SPAM is the first and foremost it is illegal to send spam unsolicited email to many people who havent asked for it and didnt want it. Junk mail.

Despite the legal ramifications, look at the basic logic. Why send your biz opp to someone who doesnt want to see it? Why send a letter to someone who will just bin it without even opening it? Why send an electronic mail with a link to your site if the person receiving it doesnt want to know so wont even go look at it?

You can have the best biz in the world and sell the hottest products but if you can not get everybody to it, you arent going to generate a sale!

So we make use of listbuilding tools so that you have all the people to send your biz opp to! These are known as VLBs Viral List Builders.

And a great way to advertise your VLB is on a Traffic Exchange program a TE, Surf Exchange, Surf 4 Hits, etc. (Whats in a title ?)

Once you have a list of many people who opted in to hear from you, and you have made initial contact and built up a relationship, then you may show them a biz opp that works for you, and then help them generate their own business.
Congratulations - youve just become a mentor!